The setup
A Wisconsin cash buyer running a small acquisitions team. Active for years, recognized in the local market, no consistent social presence. He'd hired and let go of two marketing agencies in 18 months.
He came to us with one ask. Make my feed run without me having to think about it.
What we built
We onboarded him in 25 minutes. Pulled his voice from a handful of past posts, picked the Heartland Family cast pack, and connected Facebook, Instagram, YouTube Shorts, and TikTok. Set the cadence at 5 short-form posts a day plus 2 long-form videos a month.
The first batch dropped within 24 hours. The first long-form landed five business days later.
What worked first
Pain-point explainers led the early traction. Short videos that named a specific homeowner situation — facing foreclosure, inherited a property, divorce sale — and walked through what we'd offer and why.
The breakout was a 47-second piece on the closing-day timeline. 2,316 plays in week three. 14 saves. 6 comments asking how to start.
Pieces shipped
108 pieces in 28 days. Daily mix: hooks, walk-throughs, Q&A, neighborhood cuts, and one weekly long-form anchor. Multi-platform automatically — every piece adapted for FB, IG, YouTube Shorts, and TikTok.
What got cut
3 of 108 pieces. One repeated a stat we'd already used that week, two were tonally off (a regen fixed both). 0 manual ghostwriting hours from the operator across the full pilot.
What changed in the business
21 lead form submissions over 28 days, up from a baseline of around 4 per month. 3 closed deals attributed to the system within 60 days. The operator stopped looking for an agency and we turned the system into a product.